Users will soon have a new feature that permits them to cut down on the volume of AI-made content appearing in their timelines. This move comes as the platform announced that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a global release. This development comes amid a rise in content created by AI, spurred by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the quickest rising video streams on a competing service exclusively feature AI-generated videos. A significant portion of this material is considered mass-produced AI material, a term for substandard, bulk-generated content that is often absurd or bizarre.
Based on user feedback that numerous viewers appreciate content produced via AI tools, from computer-generated images to informative clips, and we want to give people the ability to increase or decrease of that, based on their own choices,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its app labeled as made with AI. Overall, more than 100 mn pieces of content are submitted to the service every day, making AI content a minor part of its complete catalog.
User Control Features
Users will be capable of decrease or raise the level of AI content they watch by opening the content preference feature in the platform and selecting AI-made media. Further subjects that currently be modified under the setting cover current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate creators to label “realistic” AI-made content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.
In addition, the app will henceforth attach an AI-generated tag to content made using its own AI tools, or flagged by an cross-platform project for spotting artificial media. This step is intended to stop users from seeking to bypass the tagging system.
Educational Initiatives
The company is additionally introducing a two million dollar AI literacy fund for professionals and groups to develop learning resources about ethical AI use. This project will support non-profit groups dedicated to teaching computer science.
Platform Protection
The video-sharing app has defended its safety measures, amid discussion over intentions to lay off numerous content moderators in the UK. It is expected to cut a significant number of roles in its content moderation department in London, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official clarified that people-led review would remain essential, but artificial intelligence can shield workers by removing the most harmful content before it has to be seen by staff. TikTok reported a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is why a lot of the machine support is really helping us work at speed.”
